EXPERIENTIAL DESIGN/TASK 1: TRENDING EXPERIENCE

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23.09.2024 - 14.10.2025 / Week 1 - Week 4
Marsya Arisa Binti Mahmud / 0359684
Experiential Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 1: Trending Experience
    INSTRUCTIONS

    <iframe src="https://drive.google.com/file/d/1IQMSAp_WqgIql1kTRnSL12wyoCvImBov/preview" width="640" height="480" allow="autoplay"></iframe>

    EXERCISES 

    WEEK 1 - 23/09/24
    Imagine the scenario in either of the two places. What would the AR experience be and what extended visualization can be useful? What do you want the user to feel?
    • Kitchen
    • Shopping Mall
    • Gym
    <iframe src="https://drive.google.com/file/d/1ML93MSI7Uw0FAJ0UQhQ48lsOfXNz8qzw/preview" width="640" height="480" allow="autoplay"></iframe>

    WEEK 2 - 30/09/24
    During our week 2 practical, we were instructed to get into groups and come up with a scenario to construct a journey map, whilst incorporating AR in our ways. My group and I decided to create a journey map at 'Texas Chicken'. 

    Figure 1.1: Journey Map at Texas Chicken

    After the group activity, I was taught to import Vuforia Engine into Unity projects, generate a database using Target Manager and adding a licence key. 

    Figure 1.2: Vuforia

    I also learned how to create a project and construct its build and settings on Unity. The project for this week includes using the AR camera so that a cube pops up when it scans an image.

    WEEK 3 - 07/10/24
    For Week 3, I learned how to create interactive UI buttons from the image target tutorial from last week. The cube pop ups when the image is detected and does a specific movement upon clicking on the buttons. 

    Figure 1.3: UI Buttons

    WEEK 4 - 14/10/24
    For Week 4, I worked on a new project that involves a ground detector, where several cubes could appear upon scanning the ground through my device. For this to happen, I used the 'AR camera', 'Plane Finder' and 'Ground Plane Stage'. Then I exported the Unity project from my laptop to my phone to understand its functionality.

    Figure 1.4: Markerless AI

    AR PROJECT PROPOSAL
    I began this project by exploring the current Augmented Reality (AR) trends that focus on marker-based, markerless and location-based AR.

    Marker-based AR
    Uses predefined images or physical objects (markers) like QR codes or posters to trigger and overlay digital content when scanned with a device.
    • Interactive Marketing Campaigns: To enhance print media like posters, packaging, and flyers. These trigger interactive content such as 3D models, animations, or videos to engage customers in unique ways.
    • Museum and Art Exhibits: Offering virtual tours, information overlays, or augmented artwork, enriching visitor experiences by scanning designated objects or areas.
    Markerless AR
    Does not rely on specific markers, instead uses features of the environment like surfaces or objects detected by a camera to anchor virtual content.
    • AR Home Design: Apps like IKEA Place allow users to position virtual furniture in their living space without markers.
    • Social Media AR Filters: Powering face-tracking filters on platforms like Instagram and Snapchat, enabling users to interact with dynamic effects that adapt to facial expressions or gestures.
    Location-Based AR
    Uses GPS and other sensors to overlay virtual elements in specific geographic locations, allowing users to interact with digital content based on their physical position.
    • AR Tourism: Provide immersive tours by overlaying historical information or digital landmarks at tourist spots.
    • Gaming and Entertainment: Games such as Pokemon GO allows users to interact with virtual elements in specific physical locations, blending the real world with virtual gameplay.
    <iframe src="https://drive.google.com/file/d/1ITBJW3h9SMBmneNFw_3TKbwwNFeKU_kN/preview" width="640" height="480" allow="autoplay"></iframe>

    REFLECTION

    WEEK 1 - 23/09/24
    I was introduced to AR design, specifically on how it could enhance user experience in our daily lives. I was given scenarios to explore where AR could be implemented. This activity helped me process and consider how it could improve tasks or add value to physical spaces. It pushed me to brainstorm how AR could make spaces more interactive. 

    WEEK 2 - 30/09/24
    The group activity helped me understand how AR can be integrated into general spaces. The journey map gives a clear workflow on how we interact with public spaces and how AR could make those interactions smoother and engaging. Getting to learn Unity tools was a milestone for me, I had no experience with AR and Unity before this module and now I get to learn how to integrate AR myself. 

    WEEK 3 - 07/10/24
    For week 3, I built on last week's progress by learning how to creative interactive UI button in Unity. I made the cube pop up when the target image was detected and I was able to trigger movements with the buttons. This added a layer of interactivity to the AR experience. I'm starting to think more deeply about user interaction and how these elements can create a more engaging experience.

    WEEK 4 - 14/10/24
    In week 4, I focused on marker less AR and using tools on Unity to trigger the cube through my phone camera. This helps me understand how AR interacts with the real world. It also makes me wonder how much time and effort it takes to create a fully functioning app that involves these tools. 

    AR PROJECT PROPOSAL
    For my project proposal, I explored three types of AR: marker-based, markerless, and location-based. This project allowed me to identify current trends and conceptualize applications for each type. This project has opened my eyes to the ways AR can make everyday experiences more dynamic and functional in different industries and helped me come up with ideas for my proposal. 

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