ADVANCED TYPOGRAPHY/FINAL COMPILATION & REFLECTION

July 22, 2024

ADVANCED TYPOGRAPHY/FINAL COMPILATION & REFLECTION

22/04/2024 - 21/07/2024 / Week 1 - Week 14

Marsya Arisa Binti Mahmud / 0359684

Advanced Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University

Final Compilation & Reflection

TASK LINKS

Task 1: Exercise 1 & 2
Task 2: Key Artwork & Collateral
Task 3: Type Exploration & Application

LECTURES

Lectures from Week 1 - Week 4 are documented in Task 1
Lecture from Week 5 documented in Task 2

INSTRUCTIONS

SUBMISSIONS

TASK 1: EXERCISE 1

Figure 1.1: Final Axial (JPEG)

Final 1.2: Final Radial (JPEG)

Figure 1.3: Final Dilational (JPEG)

Figure 1.4: Final Random (JPEG)

Figure 1.5: Final Grid (JPEG)

Figure 1.6: Final Modular (JPEG)

Figure 1.7: Final Transitional (JPEG)

Figure 1.8: Final Bilateral (JPEG)

Figure 1.9: Final Typographic System (PDF)

Figure 1.10: Final Typographic System with Grid (PDF)

TASK 1: EXERCISE 2

Figure 1.11: Image

Figure 1.12: Extracted Letterforms (JPEG)

Figure 1.13: Reference Font (JPEG)

Figure 1.14: Final Letterforms on Baseline (JPEG)

Figure 1.15: Extraction Process

Figure 1.16: Original Extraction vs Final Letterforms (JPEG)

Figure 1.17: Type Showcase (JPEG)

Figure 1.18: Final Task 1: Exercise 2

TASK 2: A

1.19: Black and White (JPEG)

1.20: In Colour (JPEG)

1.21: In Reverse (JPEG)

1.22: Color Palette (JPEG)

1.23: Self Portrait (JPEG)

Figure 1.24: Final Key Artwork (PDF)

TASK 2: B

Collateral 1 - Coffee Bean Packaging

Figure 1.25: Coffee Bean Packaging

Collateral 2 - Water Bottle

Figure 1.26: Water Bottle

Collateral 3 - Coffee Cup

Figure 1.27: Coffee Cup

Instagram Link

https://www.instagram.com/marsyaspecialty

Instagram Screen Grab

Figure 1.28: Instagram Screen Grab

TASK 3

Download the Font here

Font Presentation

Figure 1.29: Font Presentation #1

Figure 1.30: Font Presentation #2

Figure 1.31: Font Presentation #3

Figure 1.32: Font Presentation #4

Figure 1.33: Font Presentation #5

Font Application

Figure 1.34: Font Application #1

Figure 1.35: Font Application #2

Figure 1.36: Font Application #3

Figure 1.37: Font Application #4

Figure 1.38: Font Application #5

REFLECTION

Experience

Throughout this module, I engaged deeply with the principles and practices of advanced typography. The course structure, spanning from foundational exercises in typographic systems to more complex projects like the Type & Play assignment, provided a comprehensive learning experience. Each week brought new challenges and learning opportunities, allowing me to experiment with various typographic techniques and tools. The hands-on approach of the module, combined with constructive feedback from the lecturers, significantly enhanced my understanding and skills in typography. The practical tasks, such as creating typographic systems and designing collateral materials, were particularly rewarding as they allowed me to apply theoretical knowledge to real-world scenarios.

Observations
One key observation from this module is the critical role of consistency and attention to detail in effective typographic design. Whether working on axial or bilateral systems, the alignment, spacing, and overall harmony of text elements proved to be crucial in creating visually appealing and readable designs. Additionally, the integration of typography with other design elements, such as images and colors, highlighted the importance of a holistic approach to design. I also noticed the impact of digital tools in refining and perfecting typographic work, emphasizing the need for proficiency in software like Adobe Illustrator and InDesign.

Findings
The findings from this module underscore the intricate balance between creativity and technical precision in typography. Effective typographic design requires not only an artistic eye but also a strong grasp of design principles and conventions. The exercises and projects demonstrated that while innovation is important, adhering to typographic rules enhances the clarity and effectiveness of the message. Moreover, the feedback and peer reviews revealed that different perspectives can greatly improve the design process, highlighting areas for improvement that might have been overlooked. Overall, the module has equipped me with a deeper appreciation for the nuances of typography and the skills to create compelling typographic designs.

Marsya Arisa Binti Mahmud (0359684)

ADVANCED TYPOGRAPHY/FINAL COMPILATION & REFLECTION

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