ADVANCED TYPOGRAPHY/TASK 3: TYPE EXPLORATION & APPLICATION

June 26, 2024

ADVANCED TYPOGRAPHY/TASK 3: TYPE EXPLORATION & APPLICATION

13/06/2024 - 11/07/2024 / Week 8 - Week 12

Marsya Arisa Binti Mahmud / 0359684

Advanced Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University

Task 3: Type Exploration & Application

LECTURES

Lectures from Week 1 - Week 4 are documented in Task 1
Lecture from Week 5 documented in Task 2

INSTRUCTIONS

Create a font that is intended to solve a larger problem or meant to be part of a solution. The end outcome could be a designer font and its application in the form or format that it is intending to provide a solution to, or a designed font that adds value to an existing use.

PROCESS WORK

Figure 1.1: Proposal

I find the main logo intriguing, but the typeface itself is only used for the logo. Which is why I intend to expand this typeface in a way that can be generally used or resembles this typeface best.

Font Construction

I first analysed and constructed the letters L,I,F,E,S,T,R,A,N,G so that I could use that as a guideline for the rest of my letterforms. I prioritised the knife tool to cut out sections that resemble different letters. I then added the scribble effect to imitate a handwriting structure.

Figure 1.2: Uppercase A-Z

Figure 1.3: Lowercase A-Z

Figure 1.4: Numerals and Characters

FontLab

Before setting the letter space, I imported the font from Adobe Illustrator to FontLab. There were a few setbacks with my construction. When I imported the letterforms, some of them only had outlines, I then needed to reconstruct some of the letters.

Figure 1.5: Importing from AI to FontLab

Mr. Vinod provided us a guideline for bearings that made it easier to follow. These are the outcomes:

Figure 1.6: Bearing for Uppercase Letters

Figure 1.7: Bearing for Lowercase Letters

Figure 1.8: Bearing for Numerals and Characters

FINAL SUBMISSION

Final Font

Download the Font here

Font Presentation

Figure 1.9: Font Presentation #1

Figure 1.10: Font Presentation #2

Figure 1.11: Font Presentation #3

Figure 1.12: Font Presentation #4

Figure 1.13: Font Presentation #5

Font Application

Figure 1.14: Font Application #1

Figure 1.15: Font Application #2

Figure 1.16: Font Application #3

Figure 1.17: Font Application #4

Figure 1.18: Font Application #5

REFLECTION

Experience

During the Advanced Typography Task 3, my primary goal was to create a unique typeface that addresses a specific problem or adds value to an existing use. This project required me to expand a logo typeface into a full, usable font, incorporating the look and feel of handwriting. The process involved multiple stages: analyzing existing letters, constructing new letterforms, and refining the font using FontLab. One of the major challenges I faced was ensuring consistency across all characters while maintaining the original aesthetic. I also had to troubleshoot various issues that arose when importing and reconstructing letterforms.

Observations

Throughout the project, I observed that the initial design phase is crucial for setting a solid foundation for the entire typeface. The initial analysis and construction of letters like L, I, F, E, S, T, R, A, N, G provided a guideline that helped in maintaining consistency. Using tools like the knife tool and applying a scribble effect were effective techniques for achieving a handwriting-like structure. Moreover, I noted that importing vectors from Adobe Illustrator to FontLab could lead to unexpected issues, such as missing outlines, which required additional adjustments. The guidance provided by Mr. Vinod on bearings was instrumental in achieving balanced letter spacing.

Findings

Through this task, I discovered that creating a typeface is a meticulous and iterative process that demands attention to detail and patience. The experience highlighted the importance of having a clear vision and plan, as well as the flexibility to adapt when encountering setbacks. I found that the combination of creative tools and technical skills is essential for successful type design. Additionally, this project reinforced the value of feedback and guidance from instructors and peers, as it provided new perspectives and helped improve the final outcome. The completion of this typeface not only enhanced my technical abilities but also deepened my appreciation for the art and science of typography.

Marsya Arisa Binti Mahmud (0359684)

ADVANCED TYPOGRAPHY/TASK 3: TYPE EXPLORATION & APPLICATION

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